Guerrilla Marketing is a strategy using low-cost unconventional systems of promotion - relying on time, energy and creativity - rather than huge marketing budgets. Below are just a few examples of such techniques in use.
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| On-line bookie Paddy Power's Uffington Horse jockey... |
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| How about this one for Folgers coffee in New York... |
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| Or this anti-graffiti campaign from Western Australia... |
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| "Zebra" crossing for the South African tourist board in Mumbai... |
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| A different take on EXIT signs (AXE aka LYNX deodorant etc.)... |
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| A neat idea from Kiwi fashion boutique Suprette - marketing on the move! |
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| Another one from New Zealand - working eraser and memory stick... |
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| Clever! Wouldn't want to give it a try though! |
If you have any favourite examples of Guerrilla Marketing, let us know and we'll post them here. Click on the web link below and use the contact form there.
www.zkidoo.co.uk
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